A man has been arrested on suspicion of murder after a woman who was attacked at a travel agents died.
Cassie Hayes, 28, was targeted on Saturday at the Tui branch in Southport, Merseyside, where she worked.
Police were called to the scene in Chapel Street at 1.25pm and Ms Hayes was taken to hospital, where she later died from her injuries.
A 30-year-old man, from the St Helens area, was detained over the incident, which is believed to be domestic related.
The woman’s next of kin have been informed, police added.
Stunned shoppers had looked on as emergency services, including two air ambulances, rushed to the travel agents in a bid to save Ms Hayes.
Police later cordoned off the Tui branch and surrounding shops as forensic investigators examined the crime scene.
A police spokeswoman said: “We can confirm a murder investigation has been launched following an incident in Southport today.
“Detectives are appealing for anyone with information to contact Merseyside Police on 101 quoting log 470 of January 13 or the Crimestoppers line anonymously on 0800 555 111.”
A Tui spokeswoman said: “We regret to confirm that a female member of staff at our Southport Tui retail store tragically died in an incident today.
“We send our deepest sympathies to the friends and family of the staff member involved.
“We’re doing everything possible to assist the local police with their investigation and support our customers and staff at this difficult time.”