Thousands of young people are expected to take advantage of a new Tate scheme offering them exhibition entry for £5 after research found they were being priced out of its galleries.
The Tate Collective, for those aged 16 to 25, is free to join and includes discounts at Tate cafes and shops.
Members can bring up to three friends for £5 each.
A Tate spokeswoman said: “These initiatives respond directly to Tate’s recent programmes and consultation with this age group who said the cost of living and higher education mean funds are squeezed and they want access to more affordable activities they can enjoy with their friends.”
- Join at tate.org.uk/tate-collective