NSW Handmaid’s Tale fans laugh at housing development name Gilead

Fans of The Handmaid’s Tale have pointed out the unfortunate naming of a housing development being built in southwestern Sydney.

It is named Gilead – the same name given to the authoritarian state in the hit TV series, which had its dramatic second season finale on Thursday night.

Fashion blogger Brooke Falvey joked on Facebook, ‘Blessed be the Lendlease developers and marketers who didn’t think to Google check the name of their new NSW development.’

Social media users (pictured) have pointed out the development's unfortunate moniker

Social media users (pictured) have pointed out the development's unfortunate moniker

Social media users (pictured) have pointed out the development’s unfortunate moniker

Alexis Bledel and Elisabeth Moss (pictured) in a scene from The Handmaid's Tale

Alexis Bledel and Elisabeth Moss (pictured) in a scene from The Handmaid's Tale

Alexis Bledel and Elisabeth Moss (pictured) in a scene from The Handmaid’s Tale

But Lendlease, the developers behind the housing project, have said that the name is a mark of respect to the region’s history. 

‘The name Gilead features in a book written well before [Handmaid’s Tale author] Margaret Atwood’s and with a much higher readership, the Bible,’ the company said in a statement. 

‘The name Gilead has been attached to this parcel of land in Western Sydney since 1812. It’s the official suburb name – meaning people currently live in the suburb of Gilead. 

‘The name was chosen as a mark of respect for the site’s history, strengthening its connection and heritage to the surrounding community.’ 

Gilead will be situated in the hinterland of the southwestern region of Macarthur, about 50km from the Sydney CBD. It is due to open later this year.

‘Our residents will enjoy the beauty and convenience of beaches, adventures, hikes, walks and foodie hubs, at their doorstep,’ its website offers.  

The development shares the same name given to the authoritarian state in The Handmaid's Tale

The development shares the same name given to the authoritarian state in The Handmaid's Tale

The development shares the same name given to the authoritarian state in The Handmaid’s Tale

The area was named Gilead in 1812 over when wheat farmer Reuban Uther was granted 400 acres of land there.

But the 200-year-old name hasn’t stopped social media users sarcastically questioning if they should be packing their bags and heading across the nearest border to escape a dictatorship.

‘I bet the Commanders will hand out the red capes! Is Queensland the new Canada?’ one asked. 

Social media users were quick to point out that the area was actually named Gilead in 1812

Social media users were quick to point out that the area was actually named Gilead in 1812

Social media users were quick to point out that the area was actually named Gilead in 1812

‘I’ll be working in the colonies in no time,’ commented another.

Others just questioned the unfortunate timing of the name. 

‘It was named Gilead 160 years before The Handmaid’s Tale was written. Even so, it must be one of the stupidest things I’ve heard,’ someone commented. 

‘Read the room NSW, gosh,’ tweeted another.

‘I think they really need to reconsider the name. Next they will open a store that sell red capes,’ wrote another.  

The housing project, developed by Lendlease, is due to open later this year

The housing project, developed by Lendlease, is due to open later this year

The housing project, developed by Lendlease, is due to open later this year

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