The National Trust has made an apparent U-turn on the use of the word ‘Easter’ in its annual chocolate egg hunt.
The Trust was branded “ridiculous” by Theresa May for removing the Christian festival from the name of its 300 nationwide events in 2017.
But signs spotted for the 2018 event invite participants to “Join the Cadbury Easter Egg Hunt”.
In contrast, last year’s events were branded the “Cadbury’s Great British Egg Hunt” in an inadvertent snub to Christians in the UK.
Defending the move at the time, a National Trust spokesman told the Standard: “It’s nonsense to suggest the National Trust is downplaying the significance of Easter. Nothing could be further from the truth.”
The Prime Minister spoke out against the Trust’s decision, telling ITV News: “I’m not just a vicar’s daughter – I’m a member of the National Trust as well.
“I think the stance they have taken is absolutely ridiculous. I don’t know what they are thinking about frankly.
“Easter’s very important. It’s important to me. It’s a very important festival for the Christian faith for millions across the world. So I think what the National Trust is doing is frankly just ridiculous.”
A spokesman at the National Trust said: “The Easter Egg hunts have proved consistently popular with our members and visitors, and have helped to invest much-needed money into the organisation, ensuring we’re able to protect special places for everyone to enjoy.
“Our partnership with Cadbury is all about sharing the joy of discovery and inspiring families to have fun together outdoors, exploring our places over Easter.”
A Cadbury spokesman said: “We have used the word Easter in our marketing and communications for over 100 years and continue to do so in our current Easter campaign and National Trust partnership.”