President Donald Trump has named former digital adviser Brad Parscale as campaign manager of his 2020 re-election bid.
In a statement, the Trump campaign said Mr Parscale will lead “advanced planning” for the 2020 effort, and that the campaign will also be engaged in the 2018 midterm elections.
Mr Parscale, an Austin-based digital consultant and ally of Trump son-in-law and senior adviser Jared Kushner, ran the Trump campaign’s digital operations in 2016, which included sophisticated social media targeting.
He previously worked for the Trump Organisation.
The president has left little doubt about his intentions to seek re-election.
He filed the paperwork to organise his re-election committee on the same day as his inauguration, held his first campaign rally on February 18, 2017, in Florida, and has mused publicly about would-be Democratic challengers.
Mr Parscale has long been close with the Trump family, a priority for the president as he begins planning his re-election strategy, a person familiar with the campaign planning told the Associated Press.
Starting in 2011, Mr Parscale had done some web design work for the Trump family- including the president’s real estate firm and his son Eric Trump’s charity – before Mr Kushner hired him for the campaign.
The two men helped craft the 2016 team’s digital strategy, which has been widely credited for helping the president pull off his upset victory.
In an interview with CBS’s “60 Minutes” last year, Mr Parscale described how a team that grew to 100 people created 50,000 to 60,000 ads on Facebook daily to reach different swathes of Trump supporters to maximise support and online donations.
In a statement, Eric Trump, the president’s middle son who has taken on a large role in the campaign, said, Mr Parscale “has our family’s complete trust and is the perfect person to be at the helm of the campaign.”
Mr Kushner also praised Mr Parscale in a statement.
“Brad was essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run,” he said. “His leadership and expertise will be help build a best-in-class campaign.”
White House press secretary Sarah Sanders told reporters last year that Mr Trump was going to run for re-election.